The lure is what brings in the audience. The capitalised headline 'IMPROVE' makes the audience want to find out what the topic is about. In addition it is a kicker as as it stands from the rest of the front cover.
The colour scheme is consistent through out the front cover with it being white, yellow and blue. The yellow, which is used for the kicker, is also used for the pug in the top right hand corner. Which is another lure as the reader will see 'FREE' and want to read about it.
The front cover is conventional as the model is looking at the camera. The model gives direct address in the image. This magazine will be targeted at the older audience as the image and the layout is formal and quite dule.
How this has influenced my creativity:
- The pug with 'FREE' as it will draw in more of an audience.
- The kicker as it will draw in again draw in the audience.
This is getting better all the time Harry, your journey is very clear and your research is now moving into level 3. I'm delighted you are using a greater range of digital technology. Keep trying to extend your analysis , consider why colours, costume or location have been used. Also use your theorists. Think about how this met an older audience and why someone older would read it -look at your audience theory. Well done though Harry -keep going!
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