Media Product Evaluation 5

How did you attract/address your audience?

One of the main things I did to attract my target audience I used a younger font style with the language used. The model had a younger shade of make up, a more sophisticated cover up.
The genre chosen was Bands and Orchestra and I made it clear that the target audience

make it clear that my genre was also associated with different social media networks such as Facebook and Twitter. This gives the impression to the reader and to people passing by my magazine in a shop that my particular genre, that isn't usually associated with the younger ages, can actually be quite a 'trendy' item for people to buy and read. Due to the fact that I included social media links on the front cover of my magazine, it proved to be effective according to my target audience research; results stated that my front cover of my media product would be enough to encourage them to read my magazine. Another way of attracting my audience was by making my magazine stand out from any other magazines of my genre (Bands and Orchestras). I did this by using a colour scheme that is completely different to other orchestral music magazines (Black and Red) which gives the impression that this magazine is of the 'Rock' genre. As a result of this, my target audience may feel that my magazine has been specifically designed for them due to the colour scheme being very different to any other magazines of that particular genre. However, one of the main issues that I faced was how to differentiate my magazine from the classical genre. In addition to the features above, I ensured that I didn't use any technical language associated with the genre of my choice. This made my magazine a much more viable option for new customers and also for people who are just getting started in the Band/Orchestral music world. If I was to use really technical and formal language, it may put possible buyers off completely but by making my magazine friendly for almost everyone, it opens up a much wider market and gives it a bigger chance of selling to my target audience.

My magazine attracts a younger audience of the ages 16 upwards, which is my target audience. The use of a digital download is a pull factor as the audience would be drawn to buy the magazine to see what the edition holds. In addition the use of other media products like FaceBook for instance is another pull factor as the target audience is the generation of technology so it would draw them in as they could follow and online edition of the magazine.
My magazine also represents all gender groups as there are both images of male and female models. Further more my magazine represents all ethnic groups as the images and stories included do not specify any ethnic groups or cultures. I would include that my wording of the artists that were interviewed were in they're forming slang used, which could by targeted to a certain age group, possibly a younger audience.

My contents page is aimed to suit my target audience as it has additions that most modern magazines have for example the review section and also the subscribe section. Both of these additions will attract the target audience and also others as most people today are moving to digital technology and that is why the subscribe section was added to give the reader a chance to stay up dated on the upcoming editions. I also added in a competition to make the younger audience pick up and buy the magazine. This applies to all genders and ethnic groups.